List of Departments

Property and Land

Property development along the LRT line will stimulate ridership and enhances land value. This would fast track our National Key Result Area (NKRA) in achieving public use of public transport from 16%-25%.

TRANSIT-ORIENTED DEVELOPMENT (TOD) creates compact, walkable communities centred around high-quality train and bus systems. This makes it possible to live a higher quality of life without complete dependence on a car for mobility and survival. 

TRANSIT-ORIENTED DEVELOPMENT (TOD) creates compact, walkable communities centred around high-quality train and bus systems. This makes it possible to live a higher quality of life without complete dependence on a car for mobility and survival. 

Products and Services

Current Projects

  1. Taman Tun Dr Ismail Bus Depot
  2. Dang Wangi LRT Station
  3. Ara Damansara
  4. Brickfields Monorail Depot

Future Project

  1. Sentul Bus Depot
List of Departments

Commercial

These LRT stations are the main interaction centre for thousands of people either day or night to travel daily. Everyone in this foot traffic flow is a potential customer who may need certain items or purchases while waiting for the train.

Looking at these needs, PRIDE has provided an easily accessible shopping experience at an affordable price. Looking at the thousands of LRT and Bus users who use the services provided by Prasana, it is a vast potential for companies out there to advertise their products or services to potential customers. Looking at the overall potential available, the Commercial Department is entrusted to carry out commercial activities for advertising, retail and events.

List of Departments

Technology

The Right of Way (RoW) along the tracks was the starting point for technology commercialisation exercise. Therefore, the Department of Technology encourages the continued growth of non-fare revenue by exploring, expanding and managing technology-related businesses by leveraging the infrastructure of Prasarana.

The Technology Department is also responsible for managing the Park and Ride facilities. Looking at the massive increase in mobile devices usage, PRIDE through the Department of Technology has explored new business opportunities through Mobility as a Services (MaaS) platform for commuters’ convenience. The Technology Department also plays an important role in transforming PRIDE towards Digital to ensure that PRIDE remains sustainable in all industries involved.

Products and Services
  1. Telecommunication Infrastructure
  2. Park and Ride – List of Park and Ride and number of Bay
  3. Renewable Energy
  4. Mobility as a Services (MaaS) – MyRapidTap
  5. New Technology Business