About PRIDE

Background

Prasarana Integrated Development Sdn Bhd (PRIDE) was set up in 2013, provides its parent, Prasarana Malaysia Berhad (Prasarana), the platform to further tap and maximise on the economic potential of its government-assigned assets, land banks and real estate while creating a healthier urban living lifestyle through the Transit-Oriented Development approach, latest technology and commercial activities.

PRIDE will generate recurring income for Prasarana from its operations of managing and developing these activities. With PRIDE in its stable, Prasarana will further strengthen its position as a business entity.
PRIDE Vision

The leader in providing the best lifestyle experience in urban mobility.

About PRIDE

Mission